Over the years, I've worked in small, medium, and large consulting firms and with hundreds of clients, each with their own distinct set of values. While these values were often well-intentioned, the behaviours supporting them didn't always align. The inconsistencies between values and actions left a lasting impression on me.
 
Our values are more than words—they're the foundation of everything we do. They guide our decisions, shape our culture, and consistently reflect how we treat each other and our clients.
 
Our Business is Built on Relationships
Great work starts with great relationships. We're not afraid to have the conversations that matter—even when they're tough—because honesty leads to better outcomes for everyone. Trust isn't just a word for us—it's woven into everything we do. By building trust and being trustworthy, we ensure that neither our clients nor our people are left wondering if the grass might be greener somewhere else.
 
Progress Through Evidence
We take an evidence-based approach to our coaching and leadership work. By forming hypotheses and identifying qualitative and quantitative data points, we track progress, challenge assumptions, and adapt as we work together. This approach delivers results in the short, medium, and long term by focusing on real, measurable change. We're less interested in quick fixes and more committed to building lasting growth. If you're looking for a short-term solution, we might not be the right fit—but for those ready to test, learn, and evolve, we're here to create something enduring.
 
Fairness and Excellence
We believe in fairness and quality. A fair day's pay for a fair day's work is at the heart of how we operate. We don't aim to be the cheapest option, but we pride ourselves on delivering exceptional quality by a team of skilled experts who add significant value to our clients. For people seeking impact and outcomes, your investment with us will create tangible results and a partnership built on clarity, respect, and shared purpose.
 
Useful and Uplifting  
Our goal is to be useful—to move you forward in practical and inspiring ways. We don't just fix things for you; we help you find solutions and build the confidence to test your ideas and learn. By supporting independence and fostering growth, we ensure that your progress with us is meaningful, optimistic and future-focused.
 
Creative Courage
Our work balances the art and science of change. We bring a creative flair to everything we do, sparking transformation that inspires people to achieve their goals. At the same time, we lead with courage—having the conversations that matter, making bold decisions, and standing by what's right, even when it's tough. Together, courage and creativity help us challenge the status quo while staying loyal to our commitments.

Responsibility and Review 
Our values are the responsibility of everyone involved with Simply Coaching. This policy was last updated 11 February 2024  and will be reviewed 1 March 2026.